Email Marketing – Organizing Mailing List
It is very important to organize all the email addresses that you have gathered. All you have to do is to combine all the emails you collected in one single mass Email List, so that in the end, you have got all subscribers in one single file. I prefer to use MS-Excel for combining the list. After combining the list, you may need to export it in text or a CSCV file as required by your Mailing Client.
You can convert an Excel worksheet to a text file by using the Save Ascommand. Click the Microsoft Office Button Click Save As. In the save as type box, choose the text file format for the worksheet. For example, click Text(Tab delimited) or CSV (Comma delimited). Don’t forget to do some sorting to avoid any invalid emails.
This is the main part to clean your list from bad, dead email addresses. There might be many wrongly typed email addresses in your list. Some typo errors, syntax errors and possible some bouncing email addresses, if you are dealing with your old email List. On an average, about 22.5% email addresses get deactivated, banned or deleted per year, so that must be the bad news, if you are one of the victim dealing with an old email list.
While reading this book you must be thinking that every part is not must to read. But sincerely this part is important enough to avoid being marked as a spammer or being blacklisted. If you are paying to top Email Marketing Clients like Mail Chimp, Aweber etc. then this part is not necessary. But believe me, if you have got millions of Email addresses or you are running some other Bulk Email Clients that are hosted on your server then you probably need these steps done before launching any email campaign. These I will be discussing in detail later in chapter “Service Providers”
An opt-in policy requires a potential customer to self-select the services they wish to subscribe to, and how any information they provide may be used. It is also referred as permission-based marketing.
As discussed in the previous chapter, there are formal ways to gather email addresses using a CTA. Cash rewards, coupons, and convenience appeal to many consumers, but often these benefits come at the cost of an undisclosed contract for use of personal information. Individuals may choose to share their data, but they should be afforded transparency over how their data will be used and with whom it will be shared.
An opt-out policy through which a customer can unsubscribe through the link attached in the email.
Should you email people that never signed up nor have done business with you and tell them they can unsubscribe if they don’t want to hear from you? The answer is NO.
As I personally don’t recommend you to start building an e-relationship by force-feeding recipients you’re messaging and telling them they can opt out or unsubscribe. By doing it the right way, your brand will be protected.